Engagement ranges depend on scope, but as a rough anchor: Foundation (one-time site/SEO fixes) runs low five figures. Compound (web + SEO + PR loop, retained) runs mid five figures monthly. Authority (full Matchstick retainer + founder positioning) sits in the upper five-figure monthly range. Exact pricing is scoped on the strategy call after the audit — we don't quote without seeing the work.

Houston-only growth offer WRKSHP × Matchstick PR

Web, SEO & PR
Built As One System.

Q: Is the analyzer actually free?

Yes. The audit runs entirely in your browser against Google's free PageSpeed Insights API — no payment, no account, no email required to see the results. We only ask for contact details if you want the WRKSHP and Matchstick team to add the Houston PR opportunity scoring on top, which a Lighthouse scan can't measure on its own.

Q: Why Houston-only?

Because the PR side depends on Matchstick's Houston relationships. The regional limitation is the advantage: local media angles, local search, and local authority all reinforce one another.

Q: I'm not in Houston proper — Katy, Sugar Land, The Woodlands. Can you still help?

Yes. We serve the Greater Houston metro — Katy, Sugar Land, The Woodlands, Pearland, Cypress, Spring, and the surrounding suburbs. The Matchstick rolodex covers Houston-area media, and Houston PR placements reinforce SEO for the entire metro footprint.

Q: How long until I see results?

Technical wins are immediate — site speed, Lighthouse scores, and core meta/schema fixes ship inside the first 30 days. SEO movement (entity signals, rankings) takes 60–120 days as Google reprocesses the new signals. Earned-media placements vary with the news cycle but typical first placements land within 30–60 days of pitching.

Q: How is this different from hiring my own marketer or in-house team?

In-house hires are sequential — you'd need a web engineer, an SEO specialist, and a PR person, then someone to coordinate them. WRKSHP × Matchstick is a single closed loop: same team building the pages, optimizing the entity graph, and pitching reporters. The loop is the product.

Q: What happens after I submit?

The analyzer runs Google Lighthouse against your site in real time — measuring Performance, SEO, Accessibility, Best Practices, and all six Core Web Vitals — then renders the results on the page in 20–35 seconds. You can download a branded HTML report immediately. The Houston PR opportunity scoring (backlink gaps, media angles, entity fit) is a manual call with WRKSHP (SEO + tech) and Eric Herrera at Matchstick (PR) — request it from the results view and the team follows up within one business day.

Q: Who owns the work product?

You do. All deliverables — site code, content, schema, media lists, pitch templates — transfer to you on payment. We don't lock anything behind proprietary platforms. If we part ways, you keep everything we built.

Q: Do you guarantee rankings or press placements?

No credible team guarantees either. We guarantee the work: fast pages, clean technical SEO, readable entity signals, clear reporting, and PR outreach shaped around Houston media reality.

Paste your website URL. We’ll show you exactly what we inspect, then unlock the full WRKSHP + Matchstick analysis — technical SEO, local authority, conversion friction, and Houston PR angles.

Lighthouse 90+ engineered 22 yrs Houston PR rolodex Instant automated audit

Paste your URL

We normalize it and prep the scan.

Preview the inspection

See exactly what we evaluate.

Unlock the full report

Rendered on-page in 20–35 seconds · Downloadable.

Free Website Analyzer · No payment required

Start with your URL.

Live

Website URL

Audit Complete

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Performance

—

SEO

—

Accessibility

—

Best Practices

—

WRKSHP Playbook

0 of 0 automated checks passing

Calculated against the WRKSHP SEO + Technical Web Playbook.

Coverage by playbook phase

Auto-covered · Partial · Needs human review

Core Web Vitals · Graded against WRKSHP playbook targets

Mobile · Lab data

LCP

—

Largest Contentful Paint

Target < 2.5s

CLS

—

Cumulative Layout Shift

Target < 0.1

INP

—

Interaction to Next Paint

Target < 200ms

FCP

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First Contentful Paint

Target < 1.8s

TTFB

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Time to First Byte

Target < 800ms

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Speed Index

Target < 3.4s

SEO Foundations · Playbook phases 1–5

Phase 2 · Meta & Social

Awaiting scan…

Phase 3 · Structured Data

Awaiting scan…

Phase 4 · Crawl Infrastructure

Awaiting scan…

Phase 5 · Content Signals

Awaiting scan…

Top Performance Opportunities · Phase 8

Suggested starting point

Based on this audit

Tier 02 · Compound

The audit is still loading.

See tier details

Final scope confirmed on the strategy call

What the scan can't measure

Requires human review

This automated audit covers a slice of the WRKSHP SEO playbook. The highest-impact phases — entity graph, on-page brand signals, GBP setup, and the Houston PR opportunity — require manual review from the WRKSHP engineering team (SEO + tech) and Matchstick (PR opportunity).

Phase 3 · Full JSON-LD validation — Rich Results pass, sameAs[] populated
Phase 5 · Brand-token placement — h1, body copy, logo alt
Phase 6 · Entity graph — Wikidata, LinkedIn, GitHub, X, Crunchbase consistency
Phase 7 · Google Business Profile — categories, description, photos, posts
Phase 9 · Card preview validation — LinkedIn, X, Slack, FB debuggers
Houston PR opportunity — Matchstick media angles, backlink gaps

No payment · No login · No email gate Real Google Lighthouse data Download report instantly

Or keep scrolling

Matchstick's Houston media network

Where we pitch
and where we place.

Eight outlets that move the Houston market — built on Eric Herrera's two-decade relationships at the Chronicle, HBJ, and the local broadcast desks.

8 +

Houston outlets
covered
22 yr

Houston PR
rolodex
100 %

Local
desks

Print 01

Houston Chronicle

Print 02

HBJ

Houston Business Journal

Broadcast 03

ABC13 Houston

Broadcast 04

KHOU 11

KHOU 11 · CBS

Broadcast 05

Fox 26 Houston

Lifestyle 06

CultureMap

CultureMap Houston

Industry 07

PRSA Houston

PRSA Houston Chapter

Institutional 08

University of Houston

Deep bench

PaperCity · Houston Style Magazine · Texas Monthly · Houstonia · InnovationMap · Local trade desks

Honest note

Placements are targets, not guarantees. Coverage depends on the story angle and the news cycle — but Eric pitches these reporters by first name, which is the entire point of Houston-only.

The Partnership

One studio, one PR shop.
One closed loop.

You hire one team. Under the hood, WRKSHP engineers the site and the entity graph — Matchstick PR earns the Houston attention that turns those pages into rankings, traffic, and leads.

Exclusive Houston PR Partner

Eric Herrera

Founder · Matchstick PR · Katy, TX

22 Years · Houston PR

“I pitch three reporters at the Chronicle by first name. That's the entire point of Houston-only.”

— Eric Herrera

Track record

01

Academy Sports + Outdoors

Corporate communications · Fortune-sized brand exposure
02

Vollmer Public Relations

Trained at one of Texas's largest independent PR firms
03

Matchstick PR · Founded 2017

Independent Houston shop · Now WRKSHP's exclusive PR partner

Why this works

Active partnership

PR placements only matter
if the site can convert the traffic.

Most growth stacks split web, SEO, and PR across three vendors who never talk. We closed the loop: Matchstick earns the Houston attention, WRKSHP builds the pages and entity graph that turn attention into rankings, traffic, and leads.

The closed loop

01 · Web

Fast pages that convert

Lighthouse 90+ · clean IA · zero bloat

02 · SEO

Entity + local authority

Schema · Wikidata · sameAs signals

03 · PR

Houston media angles

Chronicle · HBJ · ABC13 · CultureMap

Placements drop backlinks on the same pages SEO already optimized

Selected coverage & track record

Two decades of Houston placements — anchored by names you know.

Client specifics on request — many engagements are under press embargo or NDA

01 · Corporate Comms

Academy Sports + Outdoors

Houston-headquartered Fortune-sized retailer. Eric ran corporate communications — the brand exposure school that taught him how big-stage Houston PR actually works.

Eric's track record · pre-Matchstick

02 · Outlet Network

8+ Houston outlets · One rolodex

Chronicle, Houston Business Journal, ABC13, KHOU 11, Fox 26, CultureMap, PRSA Houston, University of Houston — pitched on first-name terms across two decades of relationship-building.

See full list in section 02

03 · Compounded

Matchstick PR · Founded 2017

Independent Houston shop pitching its 9th year of Houston-focused earned media. Now WRKSHP.DEV's exclusive PR partner — the loop the rest of this page describes.

Active partnership · 2026

We can share specific Houston client placements, outcomes, and metrics on the strategy call — most are NDA'd or under embargo while campaigns run.

Engagements

Pick the level of
market pressure.

The analyzer points to the right starting point. The packages define how much execution we own after the report.

Tier 01

Foundation

For brands that need the site and technical SEO fixed first.

Investment · $$ · One-time engagement

Site rebuild or high-priority fixes
Lighthouse 90+ target
Technical SEO baseline
Entity setup + JSON-LD

Analyze First

Most booked

Tier 02

Compound

For Houston brands ready to grow with one web + SEO + PR loop.

Investment · $$$ · Monthly retainer

Everything in Foundation
Ongoing SEO content
Digital PR + backlink campaigns
Matchstick media list access

Start Analyzer

Tier 03

Authority

For category leaders that want full Houston visibility and press support.

Investment · $$$$ · Scoped on strategy call

Everything in Compound
Dedicated Matchstick PR retainer
Founder positioning
Regional media outreach

Objections, handled

Questions
before you paste the URL.

Is the analyzer actually free?

Yes. The audit runs entirely in your browser against Google's free PageSpeed Insights API — no payment, no account, no email required to see the results. We only ask for an email if you want to download the branded report, and for full contact details if you want the WRKSHP and Matchstick team to add the Houston PR opportunity scoring on top, which a Lighthouse scan can't measure on its own.

What does this cost?

Engagement ranges depend on scope, but as a rough anchor: Foundation (one-time site/SEO fixes) runs in the low five figures. Compound (web + SEO + PR loop, retained) runs in the mid five figures per month. Authority (full Matchstick retainer + founder positioning) sits in the upper five-figure monthly range. Exact pricing is scoped on the strategy call after the audit — we don't quote without seeing the work first.

How long until I see results?

Technical wins are immediate — site speed, Lighthouse scores, and core meta/schema fixes ship inside the first 30 days. SEO movement (entity signals, rankings) takes 60–120 days as Google reprocesses the new signals. Earned-media placements vary with the news cycle but typical first placements land within 30–60 days of pitching.

How is this different from hiring my own marketer or in-house team?

In-house hires are sequential — you'd need a web engineer, an SEO specialist, and a PR person, then someone to coordinate them. WRKSHP × Matchstick is a single closed loop: same team building the pages, optimizing the entity graph, and pitching reporters. The loop is the product. No handoffs, no coordination tax — and every lever stays in one Houston-aware playbook instead of three vendor decks.

I'm not in Houston proper — Katy, Sugar Land, The Woodlands. Can you still help?

Yes. We serve the Greater Houston metro — Katy, Sugar Land, The Woodlands, Pearland, Cypress, Spring, and the surrounding suburbs. The Matchstick rolodex covers Houston-area media, and Houston PR placements reinforce SEO for the entire metro footprint. Eric himself is based in Katy.

Why Houston-only?

Because the PR side depends on Matchstick's Houston relationships. The regional limitation is the advantage: local media angles, local search, and local authority all reinforce one another.

What happens after I submit?

The analyzer runs Google Lighthouse against your site in real time — measuring Performance, SEO, Accessibility, Best Practices, and all six Core Web Vitals — then renders the results on the page in 20–35 seconds. You can download a branded HTML report immediately. The Houston PR opportunity scoring (backlink gaps, media angles, entity fit) is a manual call with WRKSHP (SEO + tech) and Eric Herrera at Matchstick (PR) — request it from the results view and the team follows up within one business day.

Who owns the work product?

You do. All deliverables — site code, content, schema, media lists, pitch templates — transfer to you on payment. We don't lock anything behind proprietary platforms. If we part ways, you keep everything we built.

Do you guarantee rankings or press placements?

No credible team guarantees either. We guarantee the work: fast pages, clean technical SEO, readable entity signals, clear reporting, and PR outreach shaped around Houston media reality.

Explore more of WRKSHP

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Web, SEO & PR Built As One System.