HVAC, electrical & trades
Reach commercial accounts and property managers in your area. Home-service teams can add residential property discovery for homeowner outreach.
One growth partner. Not three hires. Not another agency.
WRKSHP runs the work you'd spread across a marketing lead, an operations lead, and a tech stack — on one platform. We improve how you show up online, create local prospecting and follow-up you approve, and give you one place to see the work. When you post on Instagram or Facebook, comment keywords turn into DMs and pipeline leads in the same dashboard. Built for HVAC, electrical, med-spa, and owners who run the shop.
12 prospects found
Near you
Comment → DM lead
From your post
Someone replied
Ready for you
This week
Your pipeline, moving.
24
Found
18
Emailed
6
Social
4
Replies
Status
Active · your outreach and follow-up are running
THE PROBLEM
You're great at the work.
Growth falls through the cracks.
Referrals and walk-ins keep you busy. The leaks are visibility online, follow-up on commercial jobs, Instagram engagement that never becomes a booked job, and paying for marketing that never shows you the list or the replies.
Prospects slip through
Good leads are nearby or already interested. Nobody has time to search, email, and follow up every week.
Follow-up stops
You send a few emails, get busy, and the list goes cold.
They Google you and hesitate
Slow site, weak reviews, or a confusing page — you lose the job before the phone rings.
Social engagement dies in the DMs
They comment on your post — then you miss the window, or the lead books someone who replied faster.
Too many vendors, one bill
An agency, lead-list software, email tool, and freelancer site fixes — nobody owns the whole loop.
ONE PARTNER
CMO, COO, and CTO skills — without three salaries.
Hiring fractional marketing, ops, and tech leads plus a pile of AI tools costs more than most owners can justify. WRKSHP productized that stack into one monthly partner on software we run ourselves.
Visibility · CMO
Look like the best choice online
Site, Google profile, content, and monthly proof — so when someone looks you up, you look as good as your work.
Pipeline · COO
Find and follow up locally
Prospects in your radius, approved email sequences, and social comment-to-DM flows — replies and qualified leads in one dashboard. The follow-up that never happens when you're on a job site.
Platform · CTO
One system, not ten logins
Sending domain, compliance, integrations, and AI behind the scenes — we set it up; you don't wire Zapier on weekends.
One accountable operating system.
Growth OS gives your business a coordinated way to improve visibility, activate local demand, and follow up before opportunities go cold. You see the work, the conversations, and what moves next.
Demand capture — site, search presence, proof, and a clearer path to contact you Local outreach — relevant prospects, approved messages, and visible follow-up One shared view — replies, social DMs, and pipeline progress in one place
WHAT YOU GET
What runs every month — on software we use ourselves.
WRKSHP's own sales team runs on Growth OS daily. You get the same operating system — operated for you, tuned for local service businesses.
Local prospect discovery
Businesses and homeowners in your service area — commercial accounts, referral targets, or property records for trades.
Credibility check first
Before outreach scales, we show you what prospects see when they Google you — and fix what costs you jobs.
Follow-up you approve
Compliant email from a proper sending address. AI drafts; you review or trust the schedule we set together.
Comment → DM → lead
Bind a keyword on your Instagram or Facebook post. When someone comments it, WRKSHP sends an automated DM, asks qualifying questions, and drops a lead in your CRM — 24/7, not when you're between clients.
One-time connect · account owner clicks through once
Replies in one place
Email replies and social leads surface on the same dashboard — no digging through inboxes or Instagram DMs on your phone.
Monthly proof
You get clear reporting — what changed online, what went out, what came back. Not a vanity metrics deck.
Built for your trade
Starter playbooks for HVAC, med-spa, electrical, cleaners, and local services — tuned to your market, not generic B2B spam.
HOW IT WORKS
Four steps.
We handle the busy work.
01
We scope your plan
Service area, goals, and capacity shape your plan: account setup, sending domain, trade playbook, and optional one-click Instagram & Facebook connect.
02
We audit how you look online
What happens when someone Googles you after an email? We fix credibility gaps before outreach scales.
03
We find and follow up
Prospects in your radius, approved sequences, and social keyword flows on your posts bring replies and qualified leads into your pipeline.
04
You work the replies
About 15 minutes a week checking the dashboard. We keep the work moving month to month.
WHO IT'S FOR
Built for owners who run the shop — not marketing agencies reselling tools.
Med-spa & aesthetics
More consult bookings: turn Instagram comments into DMs and pipeline leads, local email follow-up, a site that matches your results, and one dashboard when someone is ready to book.
Cleaners, landscapers & local services
Recurring contracts and commercial routes — find targets nearby, follow up consistently, look professional when they look you up.
BEFORE OUTREACH SCALES
People Google you after your email. Make sure they book — not bounce.
We audit what prospects see: mobile speed, clarity, reviews, and an easy way to contact you. Outreach waits until your link holds up — then we improve what could cost you a conversation.
Credibility review at setup Ongoing SEO & site improvements Optional landing page if you need one fast
Quick website check
- Works on phones
- Says what you do right away
- Easy way to contact you
- Looks like your brand
GET STARTED
Tell us about your business.
We'll map the right next step.
Share your trade, service area, and who you want to reach. We reply within one business day with a practical plan for your current opportunities and operating capacity.
One partner, one platform — not five vendors Credibility audit before outreach ramps A practical, tailored growth plan
Questions first? Contact WRKSHP with Growth OS pre-selected.
Also explore
Houston web, SEO & PR,
enterprise software,
about WRKSHP,
and the
engineering log
for how we build operated growth systems.
Common questions
How is this different from a marketing agency?
Same general idea — a monthly partner — but WRKSHP runs everything on one platform you can see: who we contacted, who replied, what changed on your site. No black-box PDF while a freelancer juggles five tools. We built the system for ourselves first.
What about lead-list software?
Those tools sell contacts and leave you to figure out email, your website, and replies. WRKSHP is the full loop: look credible online, find people in your area, follow up, and work responses — operated for you, not another login you'll forget.
Do I need a new website?
Usually not. We audit what prospects see when they Google you and improve the site you have. If you need a fast program page for outreach, we can build that separately.
Is this the same as SEO or ads?
SEO and ads build inbound visibility. Growth OS also supports targeted outbound — reaching specific prospects by email in your service area. The plan is tailored around the channels that make sense for your market.
Is this a CRM?
Yes — plus the team and tools around it. Growth OS is prospecting, sequences, and reply handling on a dashboard built for owners, not enterprise software you configure alone.
Do I need to be good with tech?
No. We set up the platform with you. Your job: tell us who you want to reach, approve sends if you want to, and reply when someone writes back — about 15 minutes a week.
Ready for one growth partner
instead of three hires and a dozen tools?
Visibility, local prospecting, and follow-up in one operated system. Built for HVAC, med-spa, electrical, and local service businesses.
SOCIAL INBOUND
Turn Instagram attention into booked jobs — not missed DMs.
Med-spas and local brands already post. The gap is what happens after someone comments. Growth OS captures that moment: keyword comment → automatic DM → qualification → lead in your pipeline.
How a lead is born