How WRKSHP.DEV built a full-stack influencer marketing platform that landed a six-figure Kraken campaign and onboarded 200+ creators within 14 days of launch.
Influencer Marketing
SaaS Platform
200+ Creators Onboarded
React / Solana / GPT-4o
Main Street Virality (MSV) is an influencer marketing platform designed to connect brands with creators through agencies. The platform supports six distinct user roles: brands, agencies, campaign managers, creators, reviewers, and administrators. Each role has tailored dashboards, permissions, and workflows optimized for their responsibilities.
Launched on December 29th, 2025, MSV wasted no time proving product-market fit. Under CEO Amy Street's direction, the platform signed its first enterprise client within two weeks: Kraken, the cryptocurrency exchange, engaged MSV to promote their new product "Inky" with a six-figure campaign budget. In that same timeframe, MSV onboarded over 200 creators and continues to expand by the hundreds through initiatives led by Amy Street.
WRKSHP.DEV was engaged to build the complete platform from scratch, implementing complex multi-tenant architecture, OAuth integrations for creator verification, sophisticated AI-powered brand-to-creator matchmaking, and a hybrid payment system supporting both traditional (Stripe/Aspire) and crypto (Solana) payouts. The result is a production-ready platform that attracted enterprise clients before most startups finish their first sprint.
Running influencer campaigns at scale requires coordinating multiple stakeholders, tracking deliverables across platforms, managing approvals, and processing payments. Most teams cobble together spreadsheets, email chains, and multiple payment processors.
Brands
Agencies
Managers
Creators
Reviewers
Admins
Full RBAC across all roles
We built MSV as a single source of truth for influencer campaigns. Every stakeholder has a role-appropriate view, and the system enforces workflow stages automatically.
Creators authenticate via Twitter/X to verify identity and automatically pull follower counts, engagement rates, and recent post performance. No manual data entry required.
Sophisticated AI analyzes brand requirements, campaign goals, and audience demographics to identify optimal creator matches. The system evaluates engagement patterns, content style, and audience overlap to surface high-probability partnerships.
Crypto-native creators can receive SOL payouts directly to their wallets. The system manages wallet connections, transaction signing, and payment confirmation. Traditional payouts via Stripe remain available.
payout_config:
client_id: "main_street_virality"
mode: "multi_rail_settlement"
# Creator Tier Compensation
compensation_tiers:
micro:
follower_range: [1000, 5000]
base_rate: 100
currency: "USD"
rising:
follower_range: [5000, 15000]
base_rate: 200
currency: "USD"
established:
follower_range: [15000, 50000]
base_rate: 350
currency: "USD"
# Payment Rails
settlement_options:
traditional:
providers: ["stripe", "aspire"]
processing_time: "3-7_days"
crypto:
network: "solana"
token: "SOL"
processing_time: "instant"
wallet_verification: "required"
# Approval Workflow
content_approval:
stages: ["submitted", "review", "revision", "approved", "live"]
payout_trigger: "content_goes_live"
The payment configuration supports tiered creator compensation with multi-rail settlement.
$150K+
First Campaign
Kraken signed in 2 weeks
200+
Creators Onboarded
14 days post-launch
6
User Roles
Full RBAC system
Instant
Crypto Payouts
Solana settlement
"We launched on December 29th and signed Kraken within two weeks. The platform WRKSHP.DEV built gave us the credibility and infrastructure to compete with established players from day one."
Amy Street
CEO, Main Street Virality
We ship production-ready products at startup speed.