How WRKSHP.DEV modernized a 40-year-old financial services firm while navigating FINRA/SIPC regulations across 41 states.
Financial Services
RIA + Broker-Dealer
40+ Years in Business
Custom CMS / Analytics
GLP Financial Group is a Farmington, Michigan-based financial services firm that has been serving clients since 1985. The firm operates through multiple affiliated entities: GLP Investment Services, LLC (a FINRA/SIPC member broker-dealer), and Asset Allocation Strategies, LLC (a registered investment advisor). Together, they provide comprehensive wealth management, insurance, and investment services.
When GLP approached WRKSHP.DEV, their digital presence had not kept pace with their reputation. The existing website was outdated, difficult to navigate, and failed to communicate the firm's expertise and trustworthiness. More critically, any updates required careful review to ensure compliance with FINRA advertising regulations, creating a bottleneck that prevented timely content updates.
WRKSHP.DEV delivered a complete digital transformation that balanced modern design with strict regulatory compliance. Every page, disclosure, and interactive element was designed with FINRA Rule 2210 (Communications with the Public) in mind, ensuring the firm could confidently maintain their online presence without compliance concerns.
Financial services firms face unique constraints. Every piece of marketing content must be reviewed for compliance, disclosures must be prominent, and advisor information must be accurate and current. GLP's legacy systems made this process slow and error-prone.
Rule 2210
Communications with Public
Member Protection
Investor Coverage
RIA Registration
Investment Advisor
Rather than treating compliance as an afterthought, we built it into the foundation. The new site includes templated disclosure patterns, automated BrokerCheck integrations, and a content structure that guides authors toward compliant messaging.
Pre-approved disclosure templates for common content types. Investment performance, advisor bios, and service descriptions all follow FINRA-compliant patterns.
Automated links to FINRA BrokerCheck for all registered representatives, ensuring clients can always verify credentials. CRD numbers displayed prominently.
Performance tracking configured to exclude sensitive client data. Conversion metrics focus on form submissions rather than individual user tracking.
compliance_config:
client_id: "glp_financial_group"
regulatory_framework: "FINRA_SIPC"
# Required Disclosures
disclosures:
broker_dealer:
entity: "GLP Investment Services, LLC"
memberships: ["FINRA", "SIPC"]
crd_number: "25450"
display: "footer_and_legal"
investment_advisor:
entity: "Asset Allocation Strategies, LLC"
registration: "SEC Registered"
display: "advisory_pages"
# Content Rules
content_policies:
performance_claims: "prohibited_without_disclosure"
testimonials: "require_disclaimer"
advisor_bios: "must_link_brokercheck"
# State Licensing
licensed_states: 41
approved_jurisdictions: "all_50_plus_dc"
The compliance configuration ensures consistent disclosures and required elements across all pages.
41
States Licensed
+78% coverage
100%
FINRA Compliant
Full adherence
2 Days
Content Update Time
85% faster
40+
Years Established
Heritage preserved
"For decades, we avoided updating our website because of compliance concerns. WRKSHP.DEV built a system where we can confidently make updates knowing the framework keeps us compliant."
GLP Financial Group
Leadership Team
We specialize in regulated industries.